Holdal Group
Holdal group is home to a distinguished portfolio of brands in distribution, retail, manufacturing and logistics across the Middle East and Africa.
The goal was to revamp Holdal's online presence to showcase their wide services, from manufacturing to retail and brand partnerships.
The challenge was to position the company as a global trusted organization that has the power to elevate represented brands and be trusted among end customers and partners.
We had to keep the website luxurious relating to the luxurious brands it represents but at the same time very practical related to other more industrial brands.
The approach
Keep it simple and direct in design terms but rich in content and corporate representation
The new website smoothly unveils Holdal's services and spotlights their international level of management and their wide brand portfolio. The design ensures easy navigation through manufacturing intricacies to luxury retail. The site includes widgets and overlay popups that make the user browse through brands without getting lost in navigation.
Through mimicking the different user personas and end objective of each user type we designed and alternated until the experience is straightforward and end result centric.
The revamped website is a one-stop destination, offering a view of Holdal's capabilities.
From manufacturing to luxury retail, it reflected their dynamic role in the market and increased their own brand equity leading to more international brands joining their group.
