Gozilla
Aggregator app

Gozilla is a restaurant delivery aggregator app transforming into a super app providing services, retail e-commerce and, taxi reservations and much more.

The goal was to elevate Gozilla's app interface for a seamless user experience, accommodating a diverse range of services while maintaining a consistent and familiar identity.

With the creative team, i conducted a thorough audit to identify and address existing UX/UI strengths and weaknesses.
Introduced a modern, and upbeat language using the GO in Gozilla and giving a persona to the Gozilla app that seems to communicate directly with the users.

We crafted a design that spans across all services, ensuring a common seamless identity for users in spite of the different requirements and flow of each. A seamless color palette complements the brand colors and the app seems to morph into colors depending on the user journey.

With my supervision, the creative team recommended and devised an intuitive rewards system with clear benefits, promoting user engagement. 
We went up to conduct iterative testing, incorporating user feedback to refine and optimize each service's user experience.

The upgraded Gozilla app now boasts a unified and enhanced UX/UI design, accommodating a variety of services seamlessly.

Each service offering, from the marketplace to catering, has a distinct yet familiar user experience, maintaining a cohesive brand identity.
The app was boosted to top 3 apps in the country for many months  just after the release of the new interface.

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Lexus Middle East